I just finished a 7 page write up on my thoughts what 2009 will bring for the ESN market.
Here is an outline and some excerpts. If you would like to get a full copy, email me at david at dinesconsulting.com and I will send you a PDF.
Current Market Landscape
Vendor Landscape
Venture Capital and Investments
Emerging Technologies (Micro-blogging, mobile, geo, and social spreadsheets)
Conclusions
Excerpt:
CURRENT MARKET LANDSCAPE
There will be a major sales and marketing battle among all the vendors for marquee accounts in the Global 1000. The next 12 months will be important for more than just bragging rights – vendors that cannot obtain prominent reference accounts and reach a certain critical mass may be left behind.
Until recently, the ESN market has been growing rapidly (our research shows high growth, approximately 100%) and we expect healthy (30-40%) long-term growth. However, we have been seeing signs that the overall economic malaise is starting to affect the ESN market. Many companies are delaying new initiatives as they determine the impact of the global slowdown. As a result, we expect enterprise decision makers will require stronger business cases / higher ROI before approving ESN projects.
